Have you ever wondered HOW or WHY Adverts Appeal to customers?
... Today my blog entry is going to talk about how that BNBN Advert made me spend 2 Weeks pocket money (£40.... That was a lot of money back in those days) or how that EXTREMELY sexy M&S Voice Over seduces you into splurging money on luxury food that you know you didn't really need to buy....P.S (If you don't want to enjoy my witty and fun examples, just skip to the summary)
They do it using simplistic yet crafty methods... Such as...
...Using Colours
Why did those weirdo government people use RED for the STOP Sign? - Because...according to Color-wheel-pro.com red signifies energy, war,strength, power, determination, passion, desire, love, and more importantly DANGER!!!
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| STOP! LOOK! ITS RED! |
....Think about it.
If you close your eyes for 2 seconds and Look at the Stop Sign you'll instantly notice that its red and be at Alert... Before you've even noticed the word
S-T-O-P
(did it grab your attention this time?).
Colours have an amazing effect on People (Grease Monkeys)... Lets take Everton's Away Kit for this season as an example
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| IT MAY BE PINK.. But He Still Looks Like A LEMON! |
Because the last time Everton wore PINK KIT they were crowned champions (However Many Decades Ago That Was...). The point I'm trying to make is that the Pink Kit reminds Everton FC of its Glory days (all 4000 years ago)... The scientific name for an object that reminds someone of something else is:SCHEMA
http://psychology.about.com defines SCHEMA as "a cognitive framework or concept that helps organize and interpret information" ... in #SeanSpeak a Schema is a series of thought processes that help us humans (grease monkeys) understand things that we see in our surroundings.
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Making Food Sound Sexy
(Appealing to Emotional Memory)
She's Talking Chocolate, You're Thinking Sex
Although she doesnt exactly look like a Sex Goddess...
...Dervla Kirwan's Voice Overs for the M&S have made her a SMASH HIT with Men and ladies alike (And have helped M&S make a Kabundle).
We all know that Sex sells and M&S have used the Dervla's Sexy and sultry voice to sell food...
Watch The M&S Advert And See If You Agree.
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Catchy Jingles
Watch the following Videos and try and figure out what they have in common...
Calgon Advert (German)
BN Advert
The Weakest Link (Bush Vs Blair)
... ALL THESE 'BRANDS' HAVE CATCHY LITTLE JINGLES THAT DISTINGUISH THEM FROM ANYONE ELSE... In the world of marketing the ability to make yourself stand out is key to looking good and more importantly.... MAKING MONEY (£££...$$$)
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To Summarise...
Marketers use our 5 SENSES (Whether Consciously or Subconsciously) to make us buy their crappy products and cheat us out of our hard earned Monies
....But its OKAY...As long as you buy what I tell you to, You'll be fine =]
Sean's Tune Of The Moment - Tinchy Stryder - In My System ... See If You Can See How This Links To How Marketers Grab Your 5 Senses.
...Mr Laissez_Faire Says Arrivederci
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Making Food Sound Sexy
(Appealing to Emotional Memory)
 |
| Dervla Kirwan a.k.a Sexy Lady from M&S Advert |
Although she doesnt exactly look like a Sex Goddess...
...Dervla Kirwan's Voice Overs for the M&S have made her a SMASH HIT with Men and ladies alike (And have helped M&S make a Kabundle).
We all know that Sex sells and M&S have used the Dervla's Sexy and sultry voice to sell food...
Watch The M&S Advert And See If You Agree.
-----------------------------------------
Catchy Jingles
Watch the following Videos and try and figure out what they have in common...
Calgon Advert (German)
BN Advert
The Weakest Link (Bush Vs Blair)
... ALL THESE 'BRANDS' HAVE CATCHY LITTLE JINGLES THAT DISTINGUISH THEM FROM ANYONE ELSE... In the world of marketing the ability to make yourself stand out is key to looking good and more importantly.... MAKING MONEY (£££...$$$)
------------------
To Summarise...
Marketers use our 5 SENSES (Whether Consciously or Subconsciously) to make us buy their crappy products and cheat us out of our hard earned Monies
....But its OKAY...As long as you buy what I tell you to, You'll be fine =]
Sean's Tune Of The Moment - Tinchy Stryder - In My System ... See If You Can See How This Links To How Marketers Grab Your 5 Senses.
...Mr Laissez_Faire Says Arrivederci
Just keeps getting better and better. Trty to delve more into the academic literature now.
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