Kendra Cherry (http://psychology.about.com/) defines Personality as "the characteristic pattern of thoughts, feelings and behaviours that make a person unique"
Self Concept is much more complicated than Personality "Self-concept-the way in which one perceives oneself-can be divided into categories, such as personal self-concept (facts or one's own opinions about oneself, such as "I have brown eyes" or "I am attractive"); social self-concept (one's perceptions about how one is regarded by others: "people think I have a great sense of humour"); and self-ideals (what or how one would like to be: "I want to be a lawyer" or "I wish I were thinner")." [Gale Encyclopaedia of Psychology, 2nd ed. Gale Group, 2001.] ...
IN #SEANSPEAK: Self-Concept is about how a person sees/perceives their self. There are many different aspects to self-concept such as Personal self-concept, (How you think you look in the eyes of other people) Social self-concept (How you think others perceive you) and self-ideals (Personal aspirations and goals) #GetIt?
...Prior to Ruth's lesson I had to complete the Myers-Briggs Type Indicator (What's that you ask? ... well according to Isabel Briggs and Peter Myers "The Myers-Briggs Type Indicator (MBTI) assessment is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.")... and it turns out that I'm KRUSTY the Clown!!
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| Even With The Stupid Pose... I Look Nothing Like Him! |
How On Earth do I resemble Krusty the Clown?!? Well it turns out that according to my indicator results I'm an ENTJ - Extrovert-Intuition-Thinking-Judging..
and according to http://www.mypersonality.info/personality-types/ Krusty the Clown is an ENTJ....but what does this all mean?
According to Jungian theory (http://www.mypersonality.info)
"ENTJs are strategic, organized and possess natural leadership qualities. They are master coordinators that can effectively give direction to groups. They are able to understand complicated organizational situations and quick to develop intelligent solutions. ENTJs are outspoken and will not hesitate to speak of their plans for improvement. They are decisive and value knowledge, efficiency and competence." - Which is actually me down to a Tee :P
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Carl Jung and his Theory
Carl Jung was a Swiss psychiatrist and founder of analytical psychology. He is best known for his theories of the Collective Unconscious, including the concept of archetypes, and the use of synchronicity in psychotherapy (http://www.nndb.com/people/910/000031817/)
Carl Jung believed in Archetypes (models of people) that shape people's personalities; Simply put archetypes are inborn tendencies which shape the human behaviour. (Sounds a lot like persona doesn't it?)
"The archetype concept derives from the often repeated observation that myths and universal literature stories contain well defined themes which appear every time and everywhere. We often meet these themes in the fantasies, dreams, delirious ideas and illusions of persons living nowadays". - Carl Jung (http://www.carl-jung.net/archetypes.html
What has Jung's Research lead to?
Jung's research into the human psyche has played a key part in what we know about Psychology now.
Jungian Types
Through Jung's research he discovered that although every individual is unique, we all have similar personality traits that can be characterised into different types.
Attitude-Types such as Introvert and Extrovert are based on a persons attitude towards objects and surroundings... for example an Introvert tends to be withdrawn and keeps ideas to themselves whereas an Extrovert loves to be the star of the show
Attitude-Types such as Introvert and Extrovert are based on a persons attitude towards objects and surroundings... for example an Introvert tends to be withdrawn and keeps ideas to themselves whereas an Extrovert loves to be the star of the show
Function-Types such as Thinking and Feeling are about how a person processes the world around them.
Thinking uses rational and logical approaches whereas Feeling is based predominantly on intuition.
Thinking uses rational and logical approaches whereas Feeling is based predominantly on intuition.
Sean's Findings
...Carl Jung's research into personality shows us that our personalities are probably the main thing that enable us to interact / not interact with each other and the world around us.... These "inborn tendencies" we have a massive effect on everything we do...(how does this link to Marketing you ask?)... Well, somebody has to sell you the things that suit you and your personality don't they?
And those that sell 'stuff' need a strategy as well as catchy slogans, clever jingles and funny puns in order to best cater to their target market, that's where we marketers come in *Evil Laugh*.
Without us Percy from Tetley Tea wouldn't exist. Without us "VORSPRUNG DURCH TECHNIK" would be nothing more than a couple of words.... Personality is what makes things appeal to you.. My personality is what makes me prefer Adidas to Nike.
Anyway... before we move on to Self-Concept check out this Spending Personality Quiz - http://www.learnvest.com/living-frugally/psychology-of-money/how-do-you-spend-money-your-spending-personality-type/
And those that sell 'stuff' need a strategy as well as catchy slogans, clever jingles and funny puns in order to best cater to their target market, that's where we marketers come in *Evil Laugh*.
Without us Percy from Tetley Tea wouldn't exist. Without us "VORSPRUNG DURCH TECHNIK" would be nothing more than a couple of words.... Personality is what makes things appeal to you.. My personality is what makes me prefer Adidas to Nike.
Anyway... before we move on to Self-Concept check out this Spending Personality Quiz - http://www.learnvest.com/living-frugally/psychology-of-money/how-do-you-spend-money-your-spending-personality-type/
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Self-Concept
What is Self-Concept? Well...Solomon describes it as "the beliefs a person holds about his or her own attributes & how he or she evaluates those qualities"..
I describe self-concept as the way that a person considers themselves to look to the outside world, self-concept is self evaluation"
I describe self-concept as the way that a person considers themselves to look to the outside world, self-concept is self evaluation"
According to Combs and Snygg (1949) and Rogers (1951), people behave in a manner which is consistent with the way they view themselves...
Have you ever wanted to be cool?? Being considered "cool" is probably the oldest cliché example of self concept - First you take a look at yourself and think "Am I Cool?"... then you start to wonder how you can become "Cool" ... So you go shopping... looking for all the clothes that the "Cool Kids" are wear wearing and you go and buy them.
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Have you ever wanted to be cool?? Being considered "cool" is probably the oldest cliché example of self concept - First you take a look at yourself and think "Am I Cool?"... then you start to wonder how you can become "Cool" ... So you go shopping... looking for all the clothes that the "Cool Kids" are wear wearing and you go and buy them.
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How Do Personality & Self-Concept affect what we buy and how we buy.
In class (all those weeks ago) Ruth gave us a 12 year old boy as an example of how Personality and Self-concept affect the decisions we make when it comes to buying.
The beauty of being a marketer is that you can create the "Look" and the general public will generally try to copy that look in order to fit in with peers and look "Cool"...
Although it happens to everyone the biggest victims are Adolescents.
Adolescence is the time where a person's personality isn't really defined.. Which makes them really vulnerable to the silliest of trends
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| Its All about having "THE LOOK" whether you're an urban male or a classy bourgoise female... There's a "Look" to which you try your best to conform to... Whether you know it OR NOT To Be Continued... Mr. LZF has left the building! |
Well Mr LF is doing a great job. Can't wait to read the rest
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